Imiyalo ebalulekile ye-10 yokuthengisa ngokuphumelelayo kwe-Snapchat

Ngokusho kwe-Statista, u-Snapchat wafika Abasebenzisi abangu-200 abasebenzayo ngo-Septhemba 2016. Isisekelo somsebenzisi wase-USA singancika I-37% yabasebenzisi kuqembu le-18-24 yobudala (kusukela ngowa knuwukukukuku 2016), kanku % kusukela ngoJulayi 2015, kuqhathaniswa ne-56% ye-WhatsApp ne-51% ye-Facebook.


Isiteji senhlalo senyuke ngokwezizinda zomsebenzisi ngisho nangenzuzo yokuthengisa kusukela 2015, kodwa namanje babheka ngokusola ngabathengisi nababhlogi bezindawo zonke emhlabeni.

Kuyini okuvimbela abathengi abaningi ukuthi basebenzise i-SnapChat ngemikhankaso yabo?

I-Snapchat "Izdevums", i-Content satura nepastāvība

I-Snapchat pašubenza ohlelweni "lokulahlwa" lwemiyalezo, okusho ukuthi umlayezo uhlala cishe ngemizuzwana engu-10 ngemuva kokuthi umsebenzisi afunde. Lokhu kuqinisekisa ubumfihlo, kodwa ukuthi ungasebenzisa kanjani indawo enjalo yokumaketha?

Ungakwenza ngenye ubuciko:

  • Sebenzisa imilayezo yangempela esikhundleni sokwakhiwa ngokucophelela.
  • Sebenzisa ngokunenzuzo amathuba okuphromotha phakathi kwazo zonke iziteshi zakho zenhlalo.

Njengoba okuqukethwe kungokwengqayizivele ku-Snapchat, okuthunyelwe kwakho kufanele kube yinto abasebenzisi abakwaziyo ukuyilahleka.

Isibonelo, bheka indlela i-Audi, kas ir kļuvis par imizamo yayo yomphakathi no-Snapchat:

I-Audi Snapchat ngeSonto le-Super Bowl kusukela Milzīgs Vimeo.

Lokho i-Audi eyakhayo ngumkhankaso wezenhlalakahle wesikhathi sangempela ngokusekelwe kokuqukethwe okukhangayo, okujabulisayo okusebenza ngaphakathi kwe-timepan limitedpan SnapChat kuvumela, futhi lokho khaphakanyiswa. Ithole ukubuka okungenani kwezigidi ze-Audi 37.

Ngo-Mashi 2016, uMark V. Schaefer wabhala "umbono olinganiselayo" ekukhangiseni kwe-Snapchat lapho ephakamisa khona izinkinga ezimbili ezinkulu uS Snapchat:

  1. Ubunzima "wokwakha izilaleli ezifanele futhi ezisebenzayo."
  2. "Izvēlēties yokudala okuqukethwe okuqhubekayo, okuthenjelwayo, okungahle kutholakale ukuthi kuyanyamalala kungaba okuphawulekayo."

AbakwaSchaefer baletha umzamo kaDisney wokuqhakambisa amapaki awo engqikithi njengesibonelo, echaza ukuthi abasebenzi bakwaDisney baqasha kanjani osaziwayo nabaculi ukuthi basebenze kokuqukethwe kokuphromothase, kepha wonkeke.

Ukucaphuna kulesi sihloko:

Umkhankaso we-Disney ungabhekwa njengempumelelo ngoba ngosizo lwabalandeli be-Snapchat, i-akhawunti ithole abalandeli abasha abangu-50,000 nvosuku. Kodwa manje yini? Kwenzekani uma labo abadumile abadumile behamba? Ingabe lezi zilaleli ezintsha zizojabula ngamavidiyo we-10-wesibili amakhosazana e-Disney? I-Snapchat ayikwazi ukuba yinye futhi yenziwe. Uma kuqhathaniswa nezinye iziteshi zenhlalo, ievietot yokudla lesi silo ngokuqukethwe okufanele, okuphefumula kuyinkimbinkimbi.

Kepha konke lokho kwehla kokuqukethwe (nomzamo) futhi kungeza enye i-‘Cord ‘kwi-Snapchat: azikho izibalo ezitholakalayo ngemuva kwamahora we-24 kusuka ukushicilelwa, futhi akukho ukufinyelela umlando wokuqukethwe.

Impela, lezi zinkinga (eziyingxenye ye- ‘fizioloģija’ ye-Snapchat’s) zengeza ukulinganiselwa okwenza ukukhangiswa kwezentengiso kusephansi kakhulu njenge-2016. Yize inslele ngokuqinisekile mayelana nesabelomali, izinsiza nokubekezela, umncintiswano ophansi futhi wenza amathuba aphezulu okuthola umyalezo wakho ngaphandle komsindo omningi.

Ngakho-ke, Yini Esebenzayo ku-Snapchat?

Es-SnapChat

Nacistu imithetho ye-10 ebalulekile yokukhangisa okuhlakaniphile (futhi okuphumelelayo). Ngabuza abadayisi abasebenzisa i-Snapchat ngemisebenzi yabo yokukhangisa ukuze bahlanganyele amathiphu abo kanye nokuhlangenwe nakho kwabo, ukuze ukwazi ukuthola kabanzi ukukhangisa kwe-Snapchat ngokusemandleni.

I-1. Ukushesha nokusebenzisana kuyisihluthulelo

Okuqukethwe kwe-Ephemeral kwenza kubenzima ukubeka ukusebenzisana ngaphambi kobuhle bokuthunyelwe kwakho ku-Snapchat – isikhathi sabo sokuphila sifushane kakhulu ukuthi noma yini eyakhiwe ngaphezkuka kungaba ukuchuhaka.

Ukusebenzisana yilapho ungayinqoba khona – ukubuka kuqala noma amathrekhi womkhiqizo, izimemo ze-Q / A, amakhuphoni, nemincintiswano yilawo wonke umsebenzi wokumaketha osekelwe ekuhlanganiseni Smagalet.

UBacca Booth, umengameli Ukuthengiswa kwe-Trout, kuphakamisa ukuthi "usebenzise i- [Snapchat] njenge ‘bhizinisi lefoni’ eliqonde enhlanganweni yakho vs i-akhawunti yomuntu siqu, futhi uvumele abasebenzi basebenzise izinto ezijabulisayo usuku lonke. I-Snapchat “icwengekile” kakhulu kunezinye izitolo zokuxhumana – yiba yangempela hhayi ukuhlelwa ngokweqile. "

U-AJ Saleem ungumnikazi wekampani yokufundisa yokuqala, Ama-Suprex Tutors Houston, futhi usebenzise uSamapchat ukudayisa ibhizinisi lakhe kumakhasimende akhe wamanje:

Isihluthulelo sokuthengisa okuphumelelayo ku-Snapchat sithola okuthile okuthakazelisayo kodwa okufushane. Nakuba kufanele ubonise izingxenye zebhizinisi, bonisa kuphela izingxenye ezifanele kumthengi.

Kubalulekile ukuthola ithagethi yakho futhi icaciswe kakhulu kokuqukethwe owabelana ngakho, ukuze bakhuthazwe ukuthi basebenze "njengamanje", jauns CTA ebukhali kakhulu, engenalo i-fluff, futhi baqhube izintshisekelo ezinkulu zelitshe.

Isibonelo, ngoba izibalo zikhombisa ukuthi iningi labasebenzisi be-Snapchat bangabasha kanye nabantu abadala abasebasha abaneminyaka eyi-15-24, ongakwenza ukucubungula izidingo zabo nezifiso zabo zokuqamba umlayezo oqila Kunamanani alinganiselwe amakhophi wamakhophi asekolishi, izaphulelo nama-freebies ayizibonelo ezinhle zale ndlela.

Tas ir tas, ka futhi unikeze i-CTA eveza umuzwa wokuphuthuma – izokwenza isinyathelo ngokushesha.

I-2. Hamba Usasebenza Esikhundleni Sokusebenza

U-Max Robinson, kur I-Ace Work Gear UK darbojas, jo tas ir jūtams, ka tas ir netālu "Bazama ukulondoloza no-Snapchat isimo sengqondo sokusebenza, ngoba yilokho okusebenza kahle epulatifomu."

Ngempela, njengoba isikhathi sokuphila sisifushane kangangokuba kungenza ukuthi kungenzeki ukuhlela kusengaphambili njengakweminye imithombo yezokuxhumana, okubaluleke kakhulu ku-Snapchat ukuhlala uhlala utholaiguhau.

URobinson uhlanganyela amathiphu ambalwa okuhlela u-Snapchat:

Asenzi uhlelo lweviki ngokuya ngalokho esizokuthumela nokuthi sizothumela nini – sithanda ukugxila kokuqukethwe kwethu šīzakalweni zosuku ukuqinisekisa ukuthi kuhlala kusebenza ngokusemandleni. Ukuzakhela izihlungi zakho, ikakhulukazi uma zifaka uphawu lwakho, kubalulekile futhi kuyindlela engcono kakhulu yokuthi abanikazi bebhizinisi bafake umkhiqizo wabo kokuqukethwe kwabo kwe-Snapchat.

Okokugcina, u-Robinson ukwabelana ukuthi, uma ufuna ngempela ithuthukise ubunikazi bomkhiqizo ku-Snapchat, "Ungesabi. Ungesabi ukuthumela isithombe. Ungesabi ukuthumela ividiyo. Uma ugcizelela okuqukethwe okuhle futhi uchithe isikhathi sakho ekufundeni isiteshi, umkhiqizo wakho uzophumelela. ”

I-3. Okuqukethwe okungenakulibaleka

"Yakha okuqukethwe okungakhohlwa," kusho Timmy Griffin, SEO kanye nomxhumanisi wokuthengisa we-Fantastic Device. "Unemizuzwana embalwa nje ukuze uthole iphuzu lakho ngaphesheya. Ungesabi ukuphuma ngokuhle. Tshela umphakathi ukuthi ungubani nokuthi yini omelelayo. "

Ukuvela kokuqala kubala nge-Snapchat, ngoba yilokho abasebenzisi abayitholayo, ngoba imilayezo yakho isuswa emahoreni we-24 ngemuva kokwamukela. Lokho kusho ukuthi uthola ithuba elilodwa lokukhunjulwa futhi kubangele isenzo somsebenzisi.

U-Griffin wabelana ngamagama angukhiye amane (izenzo) zokudala ukubandakanya ku-Snapchat:

Zibandakanye: Sebenzisa ama-akhawunti akho e-media social akhona ukuze wenze ukwaziswa nesithakazelo.

[Yiba] Okukhethekile: Nikeza ukufinyelela okuphelele nokuqukethwe kwabangani be-Snapchat.

Ngenisa: Yethula umkhiqizo / isevisi entsha, futhi ulandele usuku nosuku lokuqalisa.

Landelela: Qedela indaba yakho ngesicelo sokukujoyina kwamanye amanethiwekhi omphakathi.

Lezi zenzo zonke zisuselwa enkingeni ‘yamakhampasi’ okumaketha okusebenzayo ku-Snapchat: ukushesha nokuxhumana (bheka imithetho # 1 kanye # 2), kepha uGriffin uphinde ahlanganyele ezinye izindlela ezintathu onkazitakuka

I-1. Thumela ama-snapchats omuntu siqu: Abafundi beKolishi bazimisele kakhulu ukuvula i-snapchat yomuntu siqu kusuka kumkhiqizo.

I-2. Nikeza ikholi esenzweni: Nikeza isaphulelo noma ukukhushulwa; Ucwaningo lubonisa ukuthi i-67% yabafundi bekolishi bayothanda ukuthola eyodwa.

I-3. Umvuzo wokuhlanganyela: Iqembu lakho okuqondiswe kulo kungenzeka kakhulu ukuthenga umkhiqizo noma insiza yomkhiqizo uma ngabe yathunyelwa isigqebhezana ku-Snapchat.

Uzofunda kabanzi ngokusebenzisa amanye amanethiwekhi wakho wokuxhumana nabantu ukukhiqiza abalandeli nokuxhumana esiteshini sakho se-Snapchat emithethweni # 8 naku # 9.

I-4. Yibambisana Nezinshukela

I-Infographic: Lapho abasebenzisi baka-Snapchat bavela khona | IzitatimendeUkukhula komsebenzisi kwe-Snapchat kusukela ku-2014. Umthbobo: Isitatimende

U-Tieece Gordon nodrošina izcilu piekļuvi Kumo Digital iyavuma ukuthi i-Snapchat "akuyona indawo yokuxhuma umkhiqizo wakho wakamuva", kodwa enye lapho "abasebenzisi bohlelo lokusebenza bafuna ukujabulisa khona", ngakho ukuzijabulisa yilokho okufanele ukwenze uma ufuna ukuzibandakanya esiteshini sakho se-Snapchat.

UGordon uchaza ukuthi "enye yezindlela eziphumelela kakhulu zokwenza lokhu (futhi okufakazelwe ukuthi isebenza) ukusebenzisana nabathonya. Cabanga nge-niša yakho nokuthi ngabe ungafaka lokhu njengengxenye jā. Isibonelo, asho ukuthi uthengisa ukwakheka. Kukhona ama-blogeri ambalwa abalungile kanye nama-vloggers ngaphandle lapho kukhona okulandelayo okukhulu. "

Uma unamagama ambalwa, finyelela ekuthonyeni futhi ukhulume. U-Gordon naye uhlanganyela ngemibono embalwa:

Ngokumema omunye wabo ukuba pie tā, ka usuku noma ahambele indawo yakho, abalandeli babo bangase babone umkhiqizo wakho njengenye ongayisebenzisa, futhi bahlanganyele nawe esikhathini esizayo. Tshela ama-tweets wakho omlingani kubalandeli babo ngento ethi "Pārdošanā iSpapchat yenkampani yosuku. Woza usithole ku- [Igama lomsebenzisi] ukuze ubone ukuthi kwenzekani. "Mhlawumbe uzothatha izivakashi ezimbalwa ngaphambi kokuba imisebenzi iqale. Yiba necebo elicacile neluhlelo lokuqukethwe kusuka lapho futhi isibhakabhaka singaba ngumkhawulo ngempela.

I-5. Yakha Ukuqashelwa Kweb Zīmols Nokudluliswa (ar ģeofiltriem)

Sean Martin, umphathi wokukhangisa kokuqukethwe ku I-irányelv Consulting uthi inkampani yakhe ibilokhu ihlola imithombo yezokuxhumana ehlukene, ihlaziya amandla omuntu ngamunye, nokuthi "lapho amanye ama-platformu amaconsi šajāhlalakahle angcono ukwandisa ukuguqulwa kwakho nokuthengiswa, i-Snapchat ibonakala iyithuba elingcono lokuthuthukisa ukuqashelwa kwakho kwezimpawu nomkhiqizo womkhiqizo. Sebenzisa i-Snapchat njengenhla yomthombo we-funnel ukuze abasebenzisi beselula bajabule futhi bahlanganyele nomkhiqizo wakho. "

Inkampani kaMartin ithole ukuthi isu elingcono kakhulu ngalomqondo "ukuhlanganisa imikhankaso yakho ye-Snapchat nomcimbi wasendaweni noma udaba lomphakathi." UMartin uyachaza ukuthi izinkampani "zingakwazi ukwenza ngokwezifiso futhi zikhokhele ukuxhasa ngezimali i-Snapchat ehlukile. ama-geofilters, ukuthi ungayichaza indawo ekhethekile. "

Ukusebenzisa ama-geofilters kubonakala sengathi kusebenza kahle – isu ulethe u-Alex Kehr ngaphezu kwe-200k ukubukwa okuhlosiwe nge- $ 15.33 nje:

Imiphumela ye-Kehr Snapchat ģeofiltri

Njengoba uMartin echaza,

Esikhundleni sokukhokha izinkulungwane zamaRandi ukuze uxhase umcimbi, ungakha i-geofilter yangokwezifiso (ezobe ixhaswe nge- [your_company_name] ngezansi), bese usetha igalari ngokuzungeze umcimbi ukuze uthole abasebenzisi abaselula usebenzisa isihlungi sakho futhi bahlobanise zīmolu kanye nezinkumbulo Žabo zangempela zomcimbi esikhundleni segama NJE kuphela.

KuMike Koehler, umongameli kanye nomqondisi omkhulu Smirk New Media, I-Snapchat isibe yinye yamapulatifomu ebaluleke kakhulu ukuphatha amakhasimende akhe. "Inhlobo yabasebenzisi bokuqukethwe abafuna khona kufanele ibe nokuqonda," uKoehler uthi, "kumnandi futhi (uma kungenzeka) okukhethekile."

U-Koehler uphakamisa isu eliqondile lemikhiqizo: "ukubonisa ngemuva kwama-movie ama-personības nokuhlanganisa lokho njengendaba ebalulekile ekuphumeleleni kwe-Snapchat".

UKoehler ir izveidojis:

Yiba ne-Snapchat pārņemšana, ngakho abalandeli bakho bangabona ubuntu abayingxenye yenkampani nokuthi benzani nsuku zonke. Ukusebenzisa amathuluzi wombhalo ku-Snapchat nakho kungashukumisela abasebenzisi ukuhlola okuqukethwe kwakho kwezinye izindawo noma ukucinga isayithi lakho. Ukudala izihlungi zenkambiso ze-Snapchat, ikakhulukazi emikhiqizo ehlobene nemicimbi ebukhoma, ibalulekile manje. Ufuna abasebenzisi ukuthi bahlanganyele nomkhiqizo wakho futhi babelane ngawo ekuphawuleni kwabo – nokusetshenziswa kwesihlungi se-Snapchat kungenye yamamitha ambalwa wekhwalithi iSigapchat enikeza manje.

I-6. Thuthukisa i-Brand Trust ne-Livestreaming

Inkampani yokumaketha ye-Digital Ukukhangisa kweWebbMasonU-Isaac Hammelburger uthi ithimba lakhe laqala ngo-Snapchat, kuzo zonke iziqephu ezitholakalayo, ukunikeza amakhasimende abo ukubonakala okukhulu ngangokunokwenzeka, "i-Snapchat inikeza indlela yokubonisa i-brand uzticība Kangcono kunanoma yimuphi omunye amapulatifomu azungezile."

U-Hammelburger uncoma isu le-Snapchat elibandakanya ukukhula kwe-trust ekuthuthukiseni ukwethembela kulo mkhiqizo, futhi lokho kwasebenza kumakhasimende abo:

“Ukulinganisa umsebenzi wemihla ngemihla ojwayelekile kungakhombisa abathengi bakho ukuthi kusebenza kanjani komlingo. Eqinisweni, kwelinye lamaklayenti ethu e-Atslēdznieks, sincome ukuthi baphinde basakaze ukuvula kwabo ukukhiya. Ngibonga uSnapchat, bekwazile ukugwema izingqinamba zokuthembela abanikazi bezikhiye abanazo, futhi banezela ezinye izingcingo ezinhlanu ngosuku ngokwesilinganiso. ”

I-7. Ukunikeza ama-freebies angenakulinganiswa no-Giveaways

"Yiba nezici ze-Snapchat kuphela noma ama-giveaways. Sebenzisa i-Snapchat ukufaka izinto zokuqala ezingabonakali kunoma yiziphi ezinye izitolo zomphakathi, "kusho uBooth.

Yebo, uqinisile! Ukuphila komlayezo omfishane kanye nesikhathi esifushane sokusebenzisa abasebenzisi be-Snapchat Kukunikeza iminithi noma ngaphansi ukuthola umlayezo wakho.

Kepha kunokuningi kukho: kufanele ukwenze kukhange izilaleli ezisencane!

"Izilaleli zakho ezibhekiswe kuzo yi-18-24 ubudala ubudala," kusho u-Timmy Griffin, "[futhi] leli qembu labantu labanye lithanda izindaba zomuntu siqu. Nika ubuntu bakho futhi wabelane nabo ngezithameli zakho. "

Amamaki adinga ukuba abancane, futhi, uma befuna ukuvula iminyango emisha yokuphumelela epulatifomu.

U-Griffin ukhuluma ngezibalo ezithile eziwusizo:

Es-45% yabafundi bekolishi bazovuleka kusuka ku-brand viņi bengazi

Es-73% yabafundi bekolishi bazovuleka kusuka ku-brand viņi wayazi

Awukwazi ukuqoqa idatha ku-Snapchat, ngakho-ke kubalulekile ukwenza njalo kuwebhusayithi yakho: nikeza i-ID noma ikhodi kumkhankaso ngamunye we-Snapchat we-analytics suite yakho ukulandelela nokubuyaku niegebenha.

I-8. Thola Abalandeli (ZiyiDatha Yokuthengisa Okuyigugu)

Njengesici esisodwa esihlukanisa i-Snapchat kwamanye amapulatifomu ezokuxhumana, abasebenzisi badinga ikhodi ye-QR noma igama lomsebenzisi ukulandela uphawu, ngakho-ke wonke umlandeli empeleni te, unenhosohamum Nomoco, Ninokum QR noma ufake amagama abasebenzisi, akunjalo?).

Lokhu kusho ukuthi ukubalwa komlandeli akuyona into yokungaziboni ku-Snapchat, kodwa idatha yokuthengisa ebalulekile okufanele icatshangelwe lapho ihlola ukusebenza komkhiqizo esiteshini.

Kulo mbuzo, uJason Parks, umongameli I-Media Captain, sincoma ukuthi udale abalandeli njengesinyathelo sokuqala esenzweni esiphumelelayo se-Snapchat, nokwenza lokho, "udinga ukutshela izindaba ezinhle. Uma ungumkhiqizo, ukufaneleka kwesikhathi kuyisihluthulelo. Uma kukhona izenzakalo ezinkulu šajāzekayo, faka emcimbini ngama-geofilters nama-video namavidiyo anamakha. "

Enye indlela yokuheha abalandeli ifaka ukusebenzisa ezinye iziteshi zakho zenhlalo kanye nebhulogi yakho ukukhuthaza kakhulu i-akhawunti yakho ye-Snapchat njengokuya lapho uzothola khona okunikezwayo okukykakuukekukenakuzikaku ukugekaku inka Futhi, ukudala ukusweleka kuyindlela ephumelelayo yokuqinisekisa "abalandeli" ukuthi bajoyine umphakathi wakho.

I-9. Sebenzisa ezinye iziteshi zakho zomphakathi ukuze ukhuthaze ukuzibandakanya

Ungakhiqiza abalandeli njengomthetho # 8, kepha kungani ukhawulele imizamo yakho endaweni yesiteji se-Snapchat kuphela? Okwamanje ufunde ukuthi i-Snapchat ngeke ibambe imizamo yakho yokuthengisa okuqukethwe personhathi eside, futhi kumthetho # 3.

UJason Parks uphakamisa ukuthi "udlulisela phambili ukukhuthaza i-akhawunti yakho ye-Snapchat kuzo zonke ezinye iziteshi zakho, ikakhulukazi izindaba ze-Instagram," njenge-Snapchat līdzīgs Instagram isici esivumela abasebenzisi ukuthi bathumele izithombe namavidiyo aphelelwa yisikhathi ngemva kwamahora we-24.

Futhi, u-Becca Booth uncoma ukuba "usebenzise i-logo ye-Snapchat nokuxhumanisa kwakho okuqondile ku-Facebook yakho incazelo, Instagram bio kanye nephrofayela ye-LinkedIn." Lokhu kuzokwenza ukuthi i-akhawunti yakho ye-Snapchat ibonakale kakhulu kuneziteshi eziningi.

Es-kabīne, kas ir saistīta ar kulināriju:

Yabelana ngezibonelo zalokho abantu abangalindela ngalezi zinkimbinkimbi futhi, bese wenza isici nsuku zonke noma esincane ngesonto abalandeli abangalindela futhi bafuna ukubona njenge-OOTD (ingubo yosuku) idoolo niko, igo.

Njengomthetho ngamunye # 7, kungaba iqhinga elinamandla kakhulu ukuba nokuqukethwe okunguSnapchat kuphela (njengokuhlinzekwa ngesikhathi) abafundi bakho noma amaklayenti angafinyelela kuphela endaweni yesikhulumi ngokulandela izibuyekezo Zakho – ezizophoqa abasebenzisi abanentshisekelo ukuhlangana Nawe Kwi-Snapchat ukuthola lokho okunikezwayo, futhi ungasebenzisa eminye imithombo yakho yezokuxhumana ukwazisa abalandeli bakho nganoma yikuphi okuqukethwe okuzayo ozobe wabelana ngakho nge-Snapchat.

I-10. Uma ungaqiniseki, Hamba Izikhangiso

Mhlawumbe imithetho yangaphambilini ye-9 izwakala isetshenziselwa isikhathi esiningi ngemithombo yakho futhi ungakhetha ukuxazulula isisombululo esilula ukukhiqiza ukuthengisa kanye nemoto kusuka ku-Snapchat kodwa akusiyo yonke uz elahlekile – Kanti ngenkathi iSpapchat inhlobo ehlukile yesikhulumi sezenhlalakahle futhi ungakwazi nakanjani ukusebenzisa ezinye wemithetho ngaphandle kokulinganisa kakhulu kwimithombo yakho etholakalayo, usengakwazi ukuhambisa izikhangiso.

Pēc tam ukukhangisa kusuka ku-Snapchat futhi vumela ukuthi isiteji senze konke okunye. Izikhangiso ze-Snapchat azishibhile, kodwa uma ungakwazi ukuyikhokhela futhi okuqukethwe kwakho kuklanyelwe ukuheha abasebenzisi abasha ukuba baiseisebenzise, ​​umzamo ungase uzuze imali.

Izici ze-Mediakix Izibalo ze-10 Snapchat (2016) ungathola okuwusizo ukugcina usebenza ngemikhankaso yakho, kanye ne- Isifinyezo se-Snapchat Statistik inikeza.

Ukuze Ufinyelele Kuphezulu …

I-Snapchat nakanjani iyinki enzima ukuphazamisa ukumaketha kwezokuxhumana kwezenhlalo. Okuqukethwe akukaze kube unomphela, futhi imizamo yakho ingabonakala njengenhloso yokushaya nokulahlekelwa.

Kodwa-ke, usengakwazi ukuthola izithameli ezikhulayo ze-Snapchat ngokugcina engqondweni le mithetho esemqoka yokumaketha:

  • Okuqukethwe kwe-Snapchat kuyinkimbinkimbi, kodwa ngokushesha-sebenzisa ukuze kuzuze ama-CTA aqinile, okuqukethwe okusekelwe ngokomzwelo, okuqukethwe okunomthelela, nemihlangano ejabulhoka okubaisisa.
  • Indlela engcono kakhulu yokuqinisekisa abasebenzisi ukuthi banakekele okuqukethwe kwakho ukubeka umkhawulo – yenza ukungabi khona ukuqala inzalo
  • Beka ukuxhumana ngaphambi kokuqoqwa kwedatha, njalo ukhumbula ukuthi inhloso yakho intsha kanye nabantu abadala; ngamanye amazwi, yiba nesenzo sokusebenza esikhundleni sokusebenza.
  • Sebenzisa ama-geofilters nokukhangisa.
  • Phakamisa okuqukethwe kwakho phakathi kweziteshi zakho zenhlalo.
  • Nakekela abalandeli bakho, ngoba kufanele benze umsebenzi othile ukukulandela, futhi bebengeke babe nentshisekelo yangempela.

Njengoba uTimmy Griffin uthi,

Yiba yiqiniso. Amabhizinisi abelana ngezindaba eziyiqiniso ahamba phambili ku-Snapchat. Yiba ngokwakho, futhi wabelane ngamanani wakho womkhiqizo oyinhloko. Ama skriptu veidošana amaningi kakhulu adiliza ukungafani kwe-Snapchat futhi kwenza ubukho bakho bubonakale bukhulu kakhulu njengokukhangisa.

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    Imiyalo ebalulekile ye-10 yokuthengisa ngokuphumelelayo kwe-Snapchat

    Ngokusho kwe-Statista, u-Snapchat wafika Abasebenzisi abangu-200 abasebenzayo ngo-Septhemba 2016. Isisekelo Somsebenzisi wase-US Singancika I-37% yabasebenzisi kuqembu le-18-24 yobudala (kusukela ngoFebhuwari 2016) % kusukela ngoJulayi 2015, kuqhathaniswa ne-56% ye-WhatsApp ne-51% ye-Facebook.


    Isiteji senhlalo senyuke ngokwezizinda zomsebenzisi ngisho nangenzuzo yokuthengisa kusukela 2015, kodwa namanje babheka ngokusola ngabathengisi nababhlogi bezindawo zonke emhlabeni.

    Kuyini okuvimbela abathengi abaningi ukuthi basebenzise i-SnapChat ngemikhankaso yabo?

    I-Snapchat "Problema", i-Conținut Volatilitatea conținutului

    I-Snapchat isebenza ohlelweni "lokulahlwa" lwemiyalezo, okusho ukuthi umlayezo uhlala cishe ngemizuzwana engu-10 ngemuva kokuthi umsebenzisi afunde. Lokhu kuqinisekisa ubumfihlo, kodwa ukuthi ungasebenzisa kanjani indawo enjalo yokumaketha?

    Ungakwenza ngenye ubuciko:

    • Sebenzisa imilayezo yangempela esikhundleni sokwakhiwa ngokucophelela.
    • Sebenzisa ngokunenzuzo amathuba okuphromotha phakathi kwazo zonke iziteshi zakho zenhlalo.

    Njengoba okuqukethwe kungokwengqayizivele ku-Snapchat, okuthunyelwe kwakho kufanele kube yinto abasebenzisi abakwaziyo ukuyilahleka.

    Isibonelo, bheka indlela i-Audi eyisingatha ngayo imizamo yayo yomphakathi no-Snapchat:

    I-Audi Snapchat ngeSonto le-Super Bowl kusukela Uriaș pe Vimeo.

    Lokho i-Audi eyakhayo ngumkhankaso wezenhlalakahle wesikhathi sangempela ngokusekelwe kokuqukethwe okukhangayo, okujabulisayo okusebenza ngaphakathi kwe-timepan limitedpan SnapChat kuvumela, futhi lokho kwaphakanananwa pham. Ithole ukubuka okungenani kwezigidi ze-Audi 37.

    Ngo-Mashi 2016, uMark V. Schaefer wabhala "umbono olinganiselayo" Ekukhangiseni kwe-Snapchat lapho ephakamisa khona izinkinga ezimbili ezinkulu uS Snapchat:

    1. Ubunzima "wokwakha izilaleli ezifanele futhi ezisebenzayo."
    2. "Inselelo yokudala okuqukethwe okuqhubekayo, okuthenjelwayo, okungahle kutholakale ukuthi kuyanyamalala kungaba okuphawulekayo."

    AbakwaSchaefer baletha umzamo kaDisney wokuqhakambisa amapaki awo engqikithi njengesibonelo, echaza ukuthi abasebenzi bakwaDisney baqasha kanjani osaziwayo nabaculi ukuthi basebenze kokuqukethwe kokuphromotha, kepha wonke wanamalala.

    Ukucaphuna kulesi sihloko:

    Umkhankaso we-Disney ungabhekwa njengempumelelo ngoba ngosizo lwabalandeli be-Snapchat, i-akhawunti ithole abalandeli abasha abangu-50.000 ngosuku. Kodwa manje yini? Kwenzekani uma labo abadumile abadumile behamba? Ingabe lezi zilaleli ezintsha zizojabula ngamavidiyo we-10-wesibili amakhosazana e-Disney? I-Snapchat ayikwazi ukuba yinye futhi yenziwe. Uma kuqhathaniswa nezinye iziteshi zenhlalo, inselelo yokudla lesi silo ngokuqukethwe okufanele, okuphefumula kuyinkimbinkimbi.

    Kepha konke lokho kwehla kokuqukethwe (nomzamo) futhi kungeza enye i-‘Cord ‘kwi-Snapchat: azikho izibalo ezitholakalayo ngemuva kwamahora we-24 kusuka ukushicilelwa, futhi akukho ukufinyelela umlando wokuqukethwe unomphela.

    Impela, lezi zinkinga (eziyingxenye ye- ‘fiziologie’ ye-Snapchat’s) zengeza ukulinganiselwa okwenza ukukhangiswa kwezentengiso kusephansi kakhulu njenge-2016. Yize inselele ngokuqinisekile mayelana nesabelomali, izinsiza nokubekezela, umncintiswano ophansi futhi wenza amathuba aphezulu okuthola umyalezo wakho ngaphandle komsindo omningi.

    Ngakho-ke, Yini Esebenzayo ku-Snapchat?

    I-Snapchat

    Nazi imithetho ye-10 ebalulekile yokukhangisa okuhlakaniphile (futhi okuphumelelayo). Ngabuza abadayisi abasebenzisa i-Snapchat ngemisebenzi yabo yokukhangisa ukuze bahlanganyele amathiphu abo kanye nokuhlangenwe nakho kwabo, ukuze ukwazi ukuthola kabanzi ukukhangisa kwe-Snapchat ngokusemandleni.

    I-1. Ukushesha nokusebenzisana kuyisihluthulelo

    Okuqukethwe kwe-Efemere kwenza kubenzima ukubeka ukusebenzisana ngaphambi kobuhle bokuthunyelwe kwakho ku-Snapchat – isikhathi sabo sokuphila sifushane kakhulu ukuthi noma yini eyakhiwe ngaphezulu kungaba ukuchitha.

    Ukusebenzisana yilapho ungayinqoba khona – ukubuka kuqala noma amathrekhi womkhiqizo, izimemo ze-Q / A, amakhuphoni, nemincintiswano yilawo wonke umsebenzi wokumaketha osekelwe ekuhlanganiseni ongakulethela imiphumela.

    UBacca Booth, umengameli Ukuthengiswa kwe-Trout, kuphakamisa ukuthi "usebenzise i- [Snapchat] njenge ‘bhizinisi lefoni’ eliqonde enhlanganweni yakho vs i-akhawunti yomuntu siqu, futhi uvumele abasebenzi basebenzise izinto ezijabulisayo usuku lonke. I-Snapchat ‘icwengekile’ kakhulu kunezinye izitolo zokuxhumana – yiba yangempela hhayi ukuhlelwa ngokweqile. "

    U-AJ Saleem ungumnikazi wekampani yokufundisa yokuqala, Ama-Suprex Tutors Houston, futhi usebenzise uSamapchat ukudayisa ibhizinisi lakhe kumakhasimende akhe wamanje:

    Isihluthulelo sokuthengisa okuphumelelayo ku-Snapchat sithola okuthile okuthakazelisayo kodwa okufushane. Nakuba kufanele ubonise izingxenye zebhizinisi, bonisa kuphela izingxenye ezifanele kumthengi.

    Kubalulekile ukuthola ithagethi yakho futhi icaciswe kakhulu kokuqukethwe owabelana ngakho, ukuze bakhuthazwe ukuthi basebenze "njengamanje", nge-CTA ebukhali kakhulu, engenalo i-fluff, futhi baqhube izintshisekelo ezinkulu zelitshe.

    Isibonelo, ngoba izibalo zikhombisa ukuthi iningi labasebenzisi be-Snapchat bangabasha kanye nabantu abadala abasebasha abaneminyaka eyi-15-24, ongakwenza ukucubungula izidingo zabo nezifiso zabo zokuqamba umlayezo oqondisiwe Kunamanani alinganiselwe amakhophi wamakhophi asekolishi, izaphulelo nama-freebies ayizibonelo ezinhle zale ndlela.

    Thatha ukunakwa futhi unikeze i-CTA eveza umuzwa wokuphuthuma – izokency isinyathelo ngokushesha.

    I-2. Hamba Usasebenza Esikhundleni Sokusebenza

    U-Max Robinson kusuka I-Ace Work Gear Marea Britanie utshela ukuthi în eyodwa yena nethimba lakhe "bazama ukulondoloza no-Snapchat isimo sengqondo sokusebenza, ngoba yilokho okusebenza kahle epulatifomu."

    Ngempela, njengoba isikhathi sokuphila sisifushane kangangokuba kungenza ukuthi kungenzeki ukuhlela kusengaphambili njengakweminye imithombo yezokuxhumana, okubaluleke kakhulu ku-Snapchat ukuhlala uhlala utholakala ngokuzh.

    URobinson uhlanganyela amathiphu ambalwa okuhlela u-Snapchat:

    Asenzi uhlelo lweviki ngokuya ngalokho esizokuthumela nokuthi sizothumela nini – sithanda ukugxila kokuqukethwe kwethu ezenzakalweni zosuku ukuqinisekisa ukuthi kuhlala kusebenza ngokusemandleni. Ukuzakhela izihlungi zakho, ikakhulukazi uma zifaka uphawu lwakho, kubalulekile futhi kuyindlela engcono kakhulu yokuthi abanikazi bebhizinisi bafake umkhiqizo wabo kokuqukethwe kwabo kwe-Snapchat.

    Okokugcina, u-Robinson ukwabelana ukuthi, uma ufuna ngempela ithuthukise ubunikazi bomkhiqizo ku-Snapchat, "Ungesabi. Ungesabi ukuthumela isithombe. Ungesabi ukuthumela ividiyo. Uma ugcizelela okuqukethwe okuhle futhi uchithe isikhathi sakho ekufundeni isiteshi, umkhiqizo wakho uzophumelela. “

    I-3. Okuqukethwe okungenakulibaleka

    "Yakha okuqukethwe okungakhohlwa," kusho Timmy Griffin, SEO kanye nomxhumanisi wokuthengisa we-Fantastic Pest Control. "Unemizuzwana embalwa nje ukuze uthole iphuzu lakho ngaphesheya. Ungesabi ukuphuma ngokuhle. Tshela umphakathi ukuthi ungubani nokuthi yini omelelayo. "

    Ukuvela kokuqala kubala nge-Snapchat, ngoba yilokho abasebenzisi abayitholayo, ngoba imilayezo yakho isuswa emahoreni we-24 ngemuva kokwamukela. Lokho kusho ukuthi uthola ithuba elilodwa lokukhunjulwa futhi kubangele isenzo somsebenzisi.

    U-Griffin wabelana ngamagama angukhiye amane (numezo) zokudala ukubandakanya ku-Snapchat:

    Zibandakanye: Sebenzisa ama-akhawunti akho e-media socială akhona ukuze wenze ukwaziswa nesithakazelo.

    [Yiba] Okukhethekile: Nikeza ukufinyelela okuphelele nokuqukethwe kwabangani be-Snapchat.

    Ngenisa: Yethula umkhiqizo / isevisi entsha, futhi ulandele usuku nosuku lokuqalisa.

    Landelela: Qedela indaba yakho ngesicelo sokukujoyina kwamanye amanethiwekhi omphakathi.

    Lezi zenzo zonke zisuselwa enkingeni ‘yamakhampasi’ okumaketha okusebenzayo ku-Snapchat: ukushesha nokuxhumana (bheka imithetho # 1 kanye # 2);

    I-1. Thumela ama-snapchats omuntu siqu: Abafundi beKolishi bazimisele kakhulu ukuvula i-snapchat yomuntu siqu kusuka kumkhiqizo.

    I-2. Nikeza ikholi esenzweni: Nikeza Isaphulelo noma ukukhushulwa; Ucwaningo lubonisa ukuthi i-67% yabafundi bekolishi bayothanda ukuthola eyodwa.

    I-3. Umvuzo wokuhlanganyela: Iqembu lakho okuqondiswe kulo kungenzeka kakhulu ukuthenga umkhiqizo noma insiza yomkhiqizo uma ngabe yathunyelwa isigqebhezana ku-Snapchat.

    Uzofunda kabanzi ngokusebenzisa amanye amanethiwekhi wakho wokuxhumana nabantu ukukhiqiza abalandeli nokuxhumana esiteshini sakho se-Snapchat emithethweni # 8 naku # 9.

    I-4. Yibambisana Nezinshukela

    I-Infografic: Lapho abasebenzisi baka-Snapchat bavela khona | IsitatimendeUkukhula komsebenzisi kwe-Snapchat kusukela ku-2014. Umthombo: Isitatimende

    U-Tieece Gordon ovela emnyangweni wokuthengisa Kumo Digital iyavuma ukuthi i-Snapchat "akuyona indawo yokuxhuma umkhiqizo wakho wakamuva", kodwa enye lapho "abasebenzisi bohlelo lokusebenza bafuna ukujabulisa khona", ngakho ukuzijabulisa yilokho okufanele ukwenze uma ufuna ukuzibandakanya esiteshini sakho se-Snapchat.

    UGordon uchaza ukuthi "enye yezindlela eziphumelela kakhulu zokwenza lokhu (futhi okufakazelwe ukuthi isebenza) ukusebenzisana nabathonya. Cabanga nge-nișă yakho nokuthi ngabe ungafaka lokhu njengengxenye yesu. Isibonelo, asho ukuthi uthengisa ukwakheka. Kukhona ama-bloggers ambalwa abalungile kanye nama-vloggers ngaphandle lapho kukhona okulandelayo okukhulu. "

    Uma unamagama ambalwa, finyelela ekuthonyeni futhi ukhulume. U-Gordon naye uhlanganyela ngemibono embalwa:

    Ngokumema omunye wabo ukuba athathe usuku noma ahambele indawo yakho, abalandeli babo bangase babone umkhiqizo wakho njengenye ongayisebenzisa, futhi bahlanganyele nawe esikhathini esizayo. Tshela ama-tweets wakho omlingani kubalandeli babo ngento ethi "Ngithathe ukuthatha iSpapchat yenkampani yosuku. Woza usithole ku- [Igama lomsebenzisi] ukuze ubone ukuthi kwenzekani. "Mhlawumbe uzothatha izivakashi ezimbalwa ngaphambi kokuba imisebenzi iqale. Yiba necebo elicacile neluhlelo lokuqukethwe kusuka lapho futhi isibhakabhaka singaba ngumkhawulo ngempela.

    I-5. Yakha Ukuqashelwa Kweb Brand Nokudluliswa (cu geofiltre)

    Sean Martin, umphathi wokukhangisa kokuqukethwe ku I-Directing Consulting uthi inkampani yakhe ibilokhu ihlola imithombo yezokuxhumana ehlukene, ihlaziya amandla omuntu ngamunye, nokuthi "lapho amanye ama-platform amaconsi ezenhlalakahle angcono ukwandisa ukuguqulwa kwakho nokuthengiswa, i-Snapchat ibonakala iyithuba elingcono lokuthuthukisa ukuqashelwa kwakho kwezimpawu nomkhiqizo womkhiqizo. Sebenzisa i-Snapchat njengenhla yomthombo we-funnel ukuze abasebenzisi beselula bajabule futhi bahlanganyele nomkhiqizo wakho. "

    Inkampani kaMartin ithole ukuthi isu elingcono kakhulu ngalomqondo "ukuhlanganisa imikhankaso yakho ye-Snapchat nomcimbi wasendaweni noma udaba lomphakathi." UMartin uyachaza ukuthi izinkampani "zingakwazi ukency ngokwezifiso futhi zikhokhele ukuxhasa ngezimali i-Snapchat ehlukile. ama-geofilters, ukuthi ungayichaza indawo ekhethekile. "

    Ukusebenzisa ama-geofilters kubonakala sengathi kusebenza kahle – isu ulethe-Alex Kehr ngaphezu kwe-200k ukubukwa okuhlosiwe nge – $ 15.33 USD:

    Imiphumela ye-Kehr Geofiltre Snapchat

    Njengoba uMartin echaza,

    Esikhundleni sokukhokha izinkulungwane zamaRandi ukuze uxhase umcimbi, ungakha i-geofilter yangokwezifiso (ezobe ixhaswe nge- [your_company_name] ngezansi), Bese usetha igalari ngokuzungeze umcimbi ukuze uthole abasebenzisi abaselula usebenzisa isihlungi Sakho futhi bahlobanise marcă kanye nezinkumbulo ZABO zangempela zomcimbi esikhundleni segama nje kuphela.

    KuMike Koehler, umongameli canye nomkisi omkhulu Smirk New Media, I-Snapchat isibe yinye yamapulatifomu ebaluleke kakhulu ukuphatha amakhasimende akhe. "Inhlobo yabasebenzisi bokuqukethwe abafuna khona kufanele ibe nokuqonda," uKoehler uthi, "kumnandi futhi (uma kungenzeka) okukhethekile."

    U-Koehler uphakamisa isu eliqondile lemikhiqizo: "ukubonisa ngemuva kwama-film ama-personalitate nokuhlanganisa lokho njengendaba ebalulekile ekuphumeleleni kwe-Snapchat".

    UKoehler uya ngokuningiliziwe:

    Preluări Yiba ne-Snapchat, ngakho abalandeli bakho bangabona ubuntu abayingxenye yenkampani nokuthi benzani nsuku zonke. Ukusebenzisa amathuluzi wombhalo ku-Snapchat nakho kungashukumisela abasebenzisi ukuhlola okuqukethwe kwakho kwezinye izindawo noma ukucinga isayithi lakho. Ukudala izihlungi zenkambiso ze-Snapchat, ikakhulukazi emikhiqizo ehlobene nemicimbi ebukhoma, ibalulekile manje. Ufuna abasebenzisi ukuthi bahlanganyele nomkhiqizo wakho futhi babelane ngawo ekuphawuleni kwabo – nokusetshenziswa kwesihlungi se-Snapchat kungenye yamamitha ambalwa wekhwalithi iSigapchat enikeza manje.

    I-6. Ne-Livestreaming Thuthukisa i-Brand Trust

    Inkampani yokumaketha ye-Digital Ukukhangisa kweWebbMasonU-Isaac Hammelburger uthi ithimba lakhe reunala ngo-Snapchat, kuzo zonke iziqephu ezitholakalayo, ukunikeza amakhasimende abo ukubonakala okukhulu ngangokunokwenzeka, nokut "i-Snapchat inikeza indlela yokubonisa i-brand trust kangcono kunanoma yimuphi omunye amapulatifomu azungezile."

    U-Hammelburger uncoma isu le-Snapchat elibandakanya ukukhula kwe-trust ekuthuthukiseni ukwethembela kulo mkhiqizo, futhi lokho kwasebenza kumakhasimende abo:

    „Ukulinganisa umsebenzi wemihla ngemihla ojwayelekile kungakhombisa abathengi bakho ukuthi kusebenza kanjani komlingo. Eqinisweni, kwelinye lamaklayenti etu e-Locksmith, sincome ukuthi baphinde basakaze ukuvula kwabo ukukhiya. Ngibonga uSnapchat, bekwazile ukugwema izingqinamba zokuthembela abanikazi bezikhiye abanazo, futhi banezela ezinye izingcingo ezinhlanu ngosuku ngokwesilinganiso. “

    I-7. Ukunikeza ama-freebies angenakulinganiswa no-Giveaways

    "Yiba nezici ze-Snapchat kuphela noma ama-giveaways. Sebenzisa i-Snapchat ukufaka izinto zokuqala ezingabonakali kunoma yiziphi ezinye izitolo zomphakathi, "kusho uBooth.

    Yebo, uqinisile! Ukuphila komlayezo omfishane kanye nesikhathi esifushane sokusebenzisa abasebenzisi be-Snapchat kukunikeza iminithi noma ngaphansi ukuthola umlayezo wakho.

    Kepha kunokuningi kukho: kufanele ukwenze kukhange izilaleli ezisencane!

    "Izilaleli zakho ezibhekiswe kuzo yi-18-24 ubudala ubudala," kusho u-Timmy Griffin, "[futhi] leli qembu labantu labanye lithanda izindaba zomuntu siqu. Nika ubuntu bakho futhi wabelane nabo ngezithameli zakho. "

    Amamaki adinga ukuba abancane, futhi, uma befuna ukuvula iminyango emisha yokuphumelela epulatifomu.

    U-Griffin ukhuluma ngezibalo ezithile eziwusizo:

    I-45% yabafundi bekolishi bazovuleka kusuka ku-brand ei bengazi

    I-73% yabafundi bekolishi bazovuleka kusuka ku-brand they wayazi

    Awukwazi ukuqoqa idatha ku-Snapchat, ngakho-ke kubalulekile ukency njalo kuwebhusayithi yakho: nikeza i-ID noma ikhodi kumkhankaso ngamunye we-Snapchat we-analytics suite yakho ukulandelela nokubuya njenhawatha..

    I-8. Thola Abalandeli (ZiyiDatha Yokuthengisa Okuyigugu)

    Njengesici esisodwa esihlukanisa i-Snapchat kwamanye amapulatifomu ezokuxhumana, abasebenzisi badinga ikhodi ye-QR noma igama lomsebenzisi ukulandela uphawu; QR noma ufake amagama abasebenzisi, akunjalo?).

    Lokhu kusho ukuthi ukubalwa komlandeli akuyona în yokungaziboni ku-Snapchat, kodwa idatha yokuthengisa ebalulekile okufanele icatshangelwe lapho ihlola ukusebenza komkhiqizo esiteshini.

    Kulo mbuzo, uJason Parks, umongameli I-Media Captain, sincoma ukuthi udale abalandeli njengesinyathelo sokuqala esenzweni esiphumelelayo se-Snapchat, noiembrie lokho, "udinga ukutshela izindaba ezinhle. Uma ungumkhiqizo, ukufaneleka kwesikhathi kuyisihluthulelo. Uma kukhona numezakalo ezinkulu ezenzekayo, faka emcimbini ngama-geofilters nama-video namavidiyo anamakha. "

    Enye indlela yokuheha abalandeli ifaka ukusebenzisa nu poate iziteshi zakho zenhlalo kanye nebhulogi yakho ukukhuthaza kakhulu i-akhawunti yakho ye-Snapchat njengokuya lapho uzothola khona okunikezwayo okukhethek oknhunhunka okuhunka. Futhi, ukudala ukusweleka kuyindlela ephumelelayo yokuqinisekisa "abalandeli" ukuthi bajoyine umphakathi wakho.

    I-9. Sebenzisa ezinye iziteshi zakho zomphakathi ukuze ukhuthaze ukuzibandakanya

    Ungakhiqiza abalandeli njengomthetho # 8, kepha kungani ukhawulele imizamo yakho endaweni yesiteji se-Snapchat kuphela? Okwamanje ufunde ukuthi i-Snapchat ngeke ibambe imizamo yakho yokuthengisa okuqukethwe isikhathi eside, futhi kumthetho # 3 Griffin uphakamise ukuthi sebenzisa nu poate iziteshi zakho zenhlalo ukunikeza i-Snapchat push enkulu nula.

    UJason Parks uphakamisa ukuthi "udlulisela phambili ukukhuthaza i-akhawunti yakho ye-Snapchat kuzo zonke ezinye iziteshi zakho, ikakhulukazi izindaba ze-Instagram," njenge-Snapchat-like Instagram isici esivumela abasebenzisi ukuthi bathumele izithombe namavidiyo aphelelwa yisikhathi ngemva kwamahora we-24.

    Futhi, u-Becca Booth uncoma ukuba "usebenzise i-logo ye-Snapchat nokuxhumanisa kwakho okuqondile ku-Facebook yakho incazelo, Instagram bio kanye nephrofayela ye-LinkedIn." Lokhu kuzokwenza ukuthi i-akhawunti yakho ye-Snapchat ibonakale kakhulu kuneziteshi eziningi.

    I-Booth pentru a ne bucura de:

    Yabelana ngezibonelo zalokho abantu abangalindela ngalezi zinkimbinkimbi futhi, bese wenza isici nsuku zonke noma esincane ngesonto abalandeli abangalindela futhi bafuna ukubona njenge-OOTD (ingubo yosuku) esitolo sezingubo, ngoLwesibili.

    Njengomthetho ngamunye # 7, kungaba iqhinga elinamandla kakhulu ukuba nokuqukethwe okunguSnapchat kuphela (njengokuhlinzekwa ngesikhathi) abafundi bakho noma amaklayenti angafinyelela kuphela endaweni yesikhulumi ngokulandela izibuyekezo Zakho – ezizophoqa abasebenzisi abanentshisekelo ukuhlangana ANOFM KWI-Snapchat ukuthola lokho okunikezwayo, futhi ungasebenzisa eminye imithombo yakho yezokuxhumana ukwazisa abalandeli bakho nganoma yikuphi okuqukethwe okuzayo ozobe wabelana ngakho nge-Snapchat.

    I-10. Uma ungaqiniseki, Hamba Izikhangiso

    Mhlawumbe imithetho yangaphambilini voi-9 izwakala isetshenziselwa isikhathi esiningi ngemithombo yakho futhi ungakhetha ukuxazulula isisombululo esilula ukukhiqiza ukuthengisa kanye Nemoto kusuka ku-Snapchat kodwa akusiyo yonke în elahlekile – Kanti ngenkathi iSpapchat inhlobo ehlukile yesikhulumi sezenhlalakahle futhi ungakwazi nakanjani ukusebenzisa ezinye wemithetho ngaphandle kokulinganisa kakhulu kwimithombo yakho etolakalayo, usengakwazi ukuhambisa izikhangiso.

    Thenga ukukhangisa kusuka ku-Snapchat futhi vumela ukuthi isiteji senze konke okunye. Izikhangiso ze-Snapchat azishibhile, kodwa uma ungakwazi ukuyikhokhela futhi okuqukethwe kwakho kuklanyelwe ukuheha abasebenzisi abasha ukuba bayisebenzise, ​​umzamo ungase uzuze imali.

    Izici ze-Mediakix Izibalo ze-10 Snapchat (2016) ungathola okuwusizo ukugcina usebenza ngemikhankaso yakho, kanye ne- Isifinyezo se-Snapchat Statistici inikeza.

    Ukuze Ufinyelele Kuphezulu …

    I-Snapchat nakanjani iyinki enzima ukuphazamisa ukumaketha kwezokuxhumana kwezenhlalo. Okuqukethwe akukaze kube unomphela, futhi imizamo yakho ingabonakala njengenhloso yokushaya nokulahlekelwa.

    Kodwa-ke, usengakwazi ukuthola izithameli ezikhulayo ze-Snapchat ngokugcina engqondweni le mithetho esemqoka yokumaketha:

    • Okuqukethwe kwe-Snapchat kuyinkimbinkimbi, kodwa ngokushesha-sebenzisa ukuze kuzuze ama-CTA aqinii, okuqukethwe okusekelwe ngokomzwelo, okuqukethwe okunomthelela, nemihlangano ejabulisayo yokubonisa imibuso.
    • Indlela engcono kakhulu yokuqinisekisa abasebenzisi ukuthi banakekele okuqukethwe kwakho ukubeka umkhawulo – yenza ukungabi khona ukuqala inzalo
    • Beka ukuxhumana ngaphambi kokuqoqwa kwedatha, njalo ukhumbula ukuthi inhloso yakho intsha kanye nabantu abadala; ngamanye amazwi, yiba nesenzo sokusebenza esikhundleni sokusebenza.
    • Sebenzisa ama-geofiltrele nokukhangisa.
    • Phakamisa okuqukethwe kwakho phakathi kweziteshi zakho zenhlalo.
    • Nakekela abalandeli bakho, ngoba kufanele benze umsebenzi othile ukukulandela, futhi bebengeke babe nentshisekelo yangempela.

    Njengoba uTimmy Griffin uthi,

    Yiba yiqiniso. Amabhizinisi abelana ngezindaba eziyiqiniso ahamba phambili ku-Snapchat. Yiba ngokwakho, futhi wabelane ngamanani wakho womkhiqizo oyinhloko. Scrieri de Ama-Amaningi kakhulu adiliza ukungafani kwe-Snapchat futhi kwenza ubukho bakho bubonakale bukhulu kakhulu njengokukhangisa.

    Jeffrey Wilson Administrator
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